Commercial Modelling is a fast growing market for models. Commercial models provide the face that presents the right image that a company wishes to portray.

Companies that would require a commercial model could be, for example, a bank looking for someone who appears responsible and trustworthy for advertising campaigns. Or, a toy manufacturer who needs someone that looks like a happy parent for a TV ad.


Sub-Divisions of Commercial Modelling

Corporate Modelling
Businesses will sometimes require an attractive person to help sell their product.

Exhibition Modelling
Businesses will often require an attractive person to help get them attention at trade shows or exhibitions. These models are usually required to give out promotional literature or welcome customers.

Product Modelling
A model who fits the profile of a product, demonstrating how it works.

Lifestyle Modelling
Models performing everyday actions relating to a product, like going for a walk with the family (for walking boots) or watching television (advertising all the fun you could have watching this fantastic new plasma TV). Usually for advertising campaigns or catalogue illustrations.